Many employers aim to look out for their employees, and work health programs are a popular way of helping staff balance work with the necessities of life. However, modern corporate health programs often struggle to get engagement from employees, and don’t impact health nearly as much as they could.
In this article, we take a look at exactly why corporate health programs can find it difficult to operate effectively, and why preventative health care is quickly becoming the alternative.
Why don’t employees use corporate health initiatives?
The first hurdle is engagement. No matter how good a health program is, it won’t achieve anything if the employees aren’t interested.
While you might think that this is an issue with incentive, it’s not quite that simple. It should go without saying that penalising employees for not participating in a health program isn’t a great way to build relationships. On the other hand, many companies find that switching to rewarding those who participate doesn’t always work either. Even salary bonuses, which can be a huge motivator, don’t always translate into long-term uptake. Incentives may get staff signing up for a program, but they may not keep people invested, and keeping people invested is what matters most.
It’s become apparent that getting people on board isn’t necessarily the issue—it’s keeping them there. Few companies want to invest in ongoing incentives, but there’s an easier way, and it’s ensuring that a given health program is genuinely relevant and personalised.
Personalised health programs are much better at engaging employees, because they can be tailored to each employee’s needs. Trying to appeal to everyone with a single, rigid health plan simply won’t work.
Corporate health programs need to run on data
A lot of health programs designed for use in corporate settings do track health data, but typically don’t do much with it. Some programs feed data to employers so they can monitor progress, but analysing a large amount of data isn’t easy to do when you also have a company to run.
Executive health services—like those offered here at Edison Clinic—don’t let data go to waste. All that data could be helping improve the program, helping it adapt to individuals, and helping it grow according to feedback. Health programs need to be agile and smart to survive, and they can only achieve this when they are effectively using the data they generate.
What’s more, employees want to see this data too. After all, they want to be able to monitor they’re own progress! This goes hand-in-hand with the point above; that programs should be genuinely relevant to users if they expect to see engagement. This way, users can set their own goals, monitor their own conditions, and help turn the program into one that matters to them.
How is preventative health care better?
More modern solutions exist. Edison Clinic offers programs which don’t just focus on end results, because that’s not how human health works; the end goal isn’t a number, it’s a lifestyle. By helping users transform the way they live, existing conditions can be more easily managed, and future conditions can be avoided.
Targeted, data-driven health is a reality. To learn more, contact us today.